essaouira travel - Epic Bucket List Adventures

On our way to the enchanting coastal town of Essaouira, Morocco, we had the pleasure of visiting the Marjana Cooperative. Located just outside Essaouira, this cooperative is dedicated to empowering local rural women by providing a safe work environment and fair wages. We learned that the cooperative produces argan oil, a product renowned for its culinary and cosmetic uses. Given that the majority of the world’s argan oil production takes place in the small area surrounding Essaouira, we knew visiting a cooperative like Marjana would offer a unique insight into this traditional and labor-intensive process. Additionally, we knew this would be an interesting opportunity to pick up some gifts.

Exterior of Marjana Cooperative gift shop

The Argan Oil Production Process

We quickly learned that producing argan oil the traditional way is a meticulous and labor-intensive process. While mechanized production is more efficient, it doesn’t offer the same economic empowerment to local residents as the traditional method does. It was amazing to witness the traditional method. The process begins with cracking the shells of the argan nuts, a task performed by the women of the cooperative. We watched as they sat on the floor with large bags of argan nuts, cracking each shell with a stone. The scene reminded me of a knitting club, with the women working independently while socializing in a relaxed environment.

Cooperative participant with large bags of Argan nuts. — The process begins by sorting large bags of Argan nuts

Sorting and cracking Argan nuts. More difficult than they make it look. — The women at the cooperative crack the nuts by hand

The skill required to crack the argan nuts was impressive. The guests we watched attempt it quickly realized the difficulty, often struggling to crack even a single nut. The women, however, make it look effortless, deftly striking the nuts to reveal the precious kernels inside. As a result, I opted not to attempt cracking the nuts. I didn’t want to embarrass myself.

Marjana Cooperative: From Nuts to Oil

Once the nuts were cracked, we observed the kernels being ground and mixed to form a thick paste. This paste was then transferred to another station where it is churned into oil. The kernels were placed into a stone grinder that the women spun by hand, allowing the thick, reddish oil to trickle into a large clay basin.

The leftover solids from the argan nuts are not wasted. These protein-rich remnants are formed into large bricks and used as animal feed and in various cosmetic products. This sustainable practice ensures that every part of the nut is utilized.

The Marjana Cooperative Experience

After observing the labor-intensive process of producing argan oil, we were taken to the adjoining gift shop. Here, we had the opportunity to purchase a variety of argan products at prices maybe somewhat higher than what you would typically find elsewhere. However, we felt the tradeoff to support the cooperative made sense. The range of products included spreads (one of which tasted remarkably like peanut butter), soaps, and hair products. We also received demonstrations on the various uses for the oils.

Despite the relatively high prices, we made several purchases, knowing that the products were hand-rendered and the proceeds supported the local community. My wife, a regular user of argan oil, appreciated the quality and the fair trade aspect of our buys.

Visiting the Marjana Cooperative

The Marjana Cooperative is located at Lahrarta 44000 Ounara – Essaouira, Maroc. Visting in person was a special experience. However, for those unable to visit in person, they offer a selection of their Fair Trade products online at Marjana Cooperative. However, the online selection is limited compared to the variety available in-store.

Map showing location of Marjana Cooperative.

Visiting the Marjana Cooperative was an unexpected highlight of our trip to Morocco. It was not only educational but also a meaningful way for us to support the local economy. If you find yourself traveling to Essaouira, a stop at the Marjana Cooperative is a must. You’ll leave with a deeper appreciation for the craftsmanship involved in producing argan oil and the knowledge that your purchases are making a positive impact.

A Scenic Descent into Essaouira

Our approach to Essaouira was marked by its elevated surroundings. This offered panoramic views of the city before descending into the charming waterfront town. The city’s resort-like ambiance quickly gave way to the historical allure of the old city as we approached its fortified gates. Just outside these gates, we paused to admire the intriguing sculptures on a plaza.

Stone Sculpture near entrance to Essaouira old city. — Stone Sculpture on Exterior Plaza

Essaouira old city gate — Essaouira Gate

The Dual Charm of Essaouira’s Medina

Having visited medinas in various Moroccan cities, we found each to possess its unique charm. Essaouira’s medina stood out with its dual characteristics. The seaside location lent a laid-back atmosphere. This contrasted with sturdy ramparts and cannons along the upper walls emphasized its historic role as a fortress. This added a unique flavor to our visit, distinguishing it from other medinas we had seen.

View of the sea from Essaouira ramparts — View of the Sea from the Ramparts

Cannon located on the Essaouira upper ramparts — Rampart Cannon

Cannon facing the sea atop Essaouira rampart — Another Cannon

A Blend of Commerce and Culture at Essaouira

The medina felt akin to visiting a seaside town in the United States. Wide alleys and shops cater to both local and international tourists. From artwork and handicrafts to fossils and clothing, the variety of shops offered something for everyone. I finally found the perfect painting to take home, depicting the traditional Moroccan sport of Fantasia, a fitting memento of our trip.

Fantasia painting I purchased. — “Fantasia” Painting I Purchased

Art dealer in Essaouira — Another Art Dealer Nearby

Local art in Essaouira — Additional Examples of Local Art

Architectural Simplicity with Historical Significance

The architecture was predominantly white with touches of blue, complemented by brick and stonework. Vestiges of the fortress, such as cannons on the ramparts and lower levels, highlighted its strategic importance. As we wound our way through the medina, we ascended to the upper level. Here, we found the ramparts which provided stunning views of the ocean. We could almost sense the gone-by era of this city’s formidable defenses.

Restaurants along entrance walkway from old city gates

Bustling market area in Essaouira old city

Cannon on lower level of the Essaouira old city rampart — Cannon below the Ramparts

A Brief but Enriching Visit

Although our time in Essaouira was brief, it left a lasting impression. The cool weather and our tight schedule precluded a beach visit. However, we did get glimpses suggesting a calm and clean coastline ideal for sunbathing. The beach at the medina’s end had some flotsam and debris, but the overall beach area appeared inviting.

Essaouira: A Shopper’s Paradise

The medina was a delightful place for shopping. We purchased beautiful woodwork made from the Thuya tree, a cedar unique to Morocco, along with a painting, fossils, and woven pillow covers. The shopping experience was fun and rewarding, adding to the town’s overall charm.

Final Thoughts on Essaouira

Essaouira is definitely worth a visit, especially if you’re a beach lover. While our half-day visit provided a good sense of the town, spending more time here would allow for a deeper appreciation of its laid-back vibe and rich history. Despite the short duration, this trip was a highlight, filled with unique experiences and memorable purchases.

If you find yourself in Marrakech, consider a day trip—you won’t be disappointed.

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Marjana Cooperative: Argan Oil Production With a Heart